Dear Obama Campaign

RE: NEUTRALIZING MCCAIN'S LOW-ROAD TACTICS

John McCain has brought a knife to a fist fight after promising to come empty handed. This is not a fair fight and the Obama Campaign needs to neuter this McCain advantage.

Senator Obama and the DNC need to challenge Senator McCain to run a dignified campaign as he promised all Americans not so long ago. This challenge needs to be well coordinated, prominent and ongoing to keep the Media engaged.

One way to keep the media engaged is to incorporate them into the plan. I suggest entering into an agreement with a neutral third party to track John McCain's advertisements, speeches, and statements for all character attacks, questions AND innuendos of lacking patriotism, suggestions of race, etc. The first organization that comes to mind is FACTCHECK.ORG .

To make the challenge 'catchy' the Obama campaign should create a ticking time clock for how many days, minutes, and seconds John McCain has gone without making attacks and not addressing real issues Americans care about. See if he can go a week or even a month. This can be done as a 'widget' on your website and others (much like what the RNC did to Senator Obama counting the days before visiting Iraq). The media loves it. It could be even more effective if Obama himself participated in the challenge. After all, this is where he wants to take the fight, bare knuckles, above the fray. This is where Senator Obama excels and where Senator McCain obviously had trouble operating due to his quick change-up in campaign officials and strategy.

Make the McCain campaign fight on your turf. Give the media a quick and easy reference to gauge who's fighting dirty. Let the media sensationalize on the issues, not the latest negative ad and if it "worked." It is time to focus on the issues this will help us get there.

I urge you to take this idea in consideration.

Regards,

Mark Casias

Obama Supporter